Now that social media and instant messaging platforms are an entrenched part of everyday life, it’s easy to think the world of digital communications belongs to Mark Zuckerberg and co. However, recent studies in both B2B and B2C markets have proven the continued growth and value of emails, highlighting the need for businesses to continue to maximize efforts in these channels.
It might seem surprising that the humble email is still going strong, so we’ve collated the latest email statistics to explain to you the power this medium still holds, from “how many emails are sent every day?” to “what’s the best day to send an email?” Empowering organizations to make the most of their email communication provides a host of benefits and, despite digital communication developments, email maintains its place of importance in corporate communication.
Read next: how Templafy solves Email Signature Management
Top email statistics for organizations
Globally, as of 2019, a staggering 293.6 billion emails were sent each day and there are currently now over 4 billion email users worldwide.
Findings reveal a continual growth in the number of emails sent per day, from 2017’s figure of 269 billion emails to where we are today at 306.4 billion emails daily. For scale, this means 2.4 billion emails are sent every single second – that’s figure so high that it’s difficult to comprehend! The number of email users are growing too: from 2018 to 2019 there was a 100 million increase in the number of email accounts, bringing numbers to 2.8 billion email accounts in the world. That’s half of the global population. These stats are impressive – but what do they mean for your organization?
How many emails does the average person receive per day?
The average office worker receives around 121 emails every workday. They send less, with just 40 being the average per day – but that number still adds up to a very large amount of emails organization-wide. If your company has 1000 employees the team will send out 40,000 business emails in just one day. Based on a calculation of 250 business days per year, that culminates in an astonishing 10,000,000 emails annually.
Today’s business culture truly is in emails, with 86% of professionals naming email as their preferred means of business communication and email ranked as the third most influential source of information for B2B audiences - topped only by colleague recommendations and industry-specific influencers.
What is the best day of the week to send emails?
Not surprisingly, optimum email send-out days for B2B and B2C industries differ. Avoiding the working weekend, Tuesday is the best day of the week to send a business email to another business, compared to Saturday for B2C email communications. It’s not difficult to understand these differences based on the product being offered and the amount of time which individuals are using to check personal or professional emails.
Days of the week aside, performance of B2B emails is considerably higher in terms of email open rates and CTRs, with results that are 47% higher than B2C email marketing campaigns. This is an incredibly powerful statistic when you recall how many emails are sent each day and take into consideration that 59% of B2B marketers say email marketing campaigns are their most effective channel for revenue generation.
Read next: Rules of email signature marketing
What does the future of email look like?
By 2023, it is predicted that there will be global email users will number 4.3 billion – so the future is looking bright for email marketing. Email is a unique type of communication in an era where everyone is digitally connected, but for various reasons may opt out of some communication forms, such as social media. Due to its pre-eminence and the fact that it is viewed as a more official form of communication, it’s unlikely that email numbers will lapse in popularity any time soon. If anything, they’re set to continue to rise as people grow more concerned about security fears associated with other communication types, and also turn to use email rather than paper for example with bank statements and receipts. There are already countless eco-friendly ‘paperless’ options for these and this is set to continue. Until a communication form arises which can surpass email, be universally accessible, cost-free and used by a global majority, email will continue to be used at current and increasing rates.
All of this means that email marketing is a field of vast potential. As the statistics show, email enables a huge number and variety of people to be contacted, meaning when organizations can enhance their email communication to support their brand and marketing efforts, there is potential for huge success. Let’s take a look at how this can be achieved.
Incorporating email marketing campaigns into email signatures
Did you know that you can incorporate email marketing campaigns into every email signature sent form your organization? An email signature is the sign off at the end of each email sent throughout your organization, and a prime piece of marketing real estate that often isn't harnessed. With email signature marketing campaigns, every email sent by your staff is a marketing opportunity. For global enterprises with thousands of employees, email signature marketing provides tens of thousands of opportunities to promote your brand and organization every single day.
A lack of email signature strategy fails to seize a huge opportunity to promote everything from brand identity to social channels. We investigate the dangers of poor email signature management in more depth here, but the run-down is that you should treat an email signature as a logo and avoid letting all employees tweak and use it as they want.
The key to successful email signature campaigns is providing offers and promotions that are relevant and targeted. Tools like Templafy allow you to centrally manage email signature marketing campaigns, and administrators can filter them by business unit, region or brand so that relevant campaigns are automatically applied to every company email. For example, a global organization can send out a commercial campaign from all U.S. employees’ emails about a “New product launch!” which has only been released in the U.S. Similarly, new pieces of content can be promoted to the target audience, for example if a whitepaper on branding is released, then email signatures can be filtered to promote this to branding professionals. We’ve explained elsewhere that email signature marketing provides results which lead to more conversions for your marketing team.
How can organizations capitalize on emerging email trends and statistics?
Given the volume of emails sent out and the continuing popularity of this communication form, it’s important that every email sent is seen as a potential branding and marketing opportunity. Every single email has the potential to provide impact, and organizations who realize that will truly harness the power of their emails.
However, it is nearly impossible to ensure that all employees across an enterprise organization are paying attention and utilizing this in the midst of a busy working life. That’s why there are several factors you can implement to automate employee email flows and ensure your email potential is always realized.
1. Use email templates
Email templates are simple and highly effective tools that ensure the recipient is presented with a well-written, well-designed email that is personalized, visually appealing, mobile responsive, and easy to navigate. They’re useful for emails that are sent commonly, or even just pieces of text which are regularly used as they allow employees to insert these into their email with just a click. As a result, employees can create emails much quicker, but they are also sure they are always using the correct look, feel, wording and message. This strengthens your brand identity and approach by ensuring consistency at all email touchpoints.
2. Make content accessible
Templafy's built-in library offers instant access to brand approved-assets directly in Outlook, meaning adding the correct branded content to emails is simple. Not only is time saved through quick access of content, but it’s also guaranteed to be correct, saving the embarrassment of attaching the wrong pdf, or using an image that is now off-brand.
Employees using asset libraries can trust that they are providing the correct, up-to-date and on-brand content to recipients, meaning each and every email is a brand asset that promotes the organization.
3. Manage email signatures
As previously mentioned, email signatures ensure maximum marketing and targeting impact. Templafy’s Email Signature Manager keeps branding teams in control of email design. Itautomatically attaches email signatureswith the relevant colors, branding, disclaimers, and campaigns. Through central control, signatures can be filtered and controlled to ensure maximum impact across the organization. It’s also possible toadd tracking codesto links in the emails, to better understand recipient behavior and understand what links and content are proving successful and which need a different form of promotion.
Watch the video explaining the core value of our Email Signature manager:
Emails are going to continue to be an important marketing and communication tool, so it’s a good time to ensure your organization are getting the most out of them by using the above methods.
Between companies and individuals, we send and receive about 347.3 billion emails every day, 61.9% of which we open on mobile devices.How many business emails are sent daily? ›
According to recent data, worldwide, the number of emails sent and received per day in 2023 is 347.3 billion—a 4.3% increase from the previous year, when the number of emails sent and received per day registered at 333.2 billion.How popular is email in business? ›
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average email open rate is 19.7%, while the average open rate for welcome emails is 68.6%. Emails with personalized subject lines generate 50 percent higher open rates.How many emails are sent per day spam? ›
There are an estimated 88.9 billion spam emails sent per day. There are approximately 4.2 billion worldwide email users. There are around 1.7 email accounts per person.Can you guess how many emails an average professional receives in a day? ›
According to email receiving statistics, the average person receives 100 to 120 emails per day. While the exact number could vary with users, experts generally agree that the average person receives around 100-120 emails daily, even without including the spam. Yes, that is a lot!How often do companies send emails? ›
Weekly and several times a week were the most popular answers by far. About 45% of our respondents send emails on weekly basis and about a third do it several times a week. According to Databox, most marketers send emails to their subscribers on a weekly basis.How many emails should a business send per month? ›
Data shows that 10 to 19 emails per month are the most ideal send frequency for small businesses engaged in ecommerce. That's a good place to start, but you should still determine the best cadence based on your subscribers' preferences and expectations.What are good email statistics? ›
What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.What are the statistics for email productivity? ›
The average professional gets around 121 emails every day. The average office worker sends around 33 emails every day. The average employee spends 4.1 hours a day reading, writing, and managing emails. That's more than half the average workday.What is the most common business email? ›
- Newsletter email. ...
- Announcement email. ...
- Transactional email. ...
- Blog post emails. ...
- Client case study email. ...
- Testimonial email. ...
- Milestone email. ...
- Lead-nurturing emails.
Nearly 85% of all emails are spam.
That translates into an average daily volume of 122.33 billion messages globally.
- Groupon (averaged 388 emails per user)
- LivingSocial (363)
- Facebook (310)
- Meetup (199)
- J. Crew (175)
- Twitter (173)
- Victoria's Secret (160)
- LinkedIn (157)
The spam rate is the percentage of emails that are considered spam. This can vary depending on the service or provider you are using, but it is typically around 60-70%.How many times people check email per day? ›
On average, professionals check their email 15 times per day, or every 37 minutes. Do most people expect a response within that time frame? No. In fact, only 11% of customers/clients and 8% of coworkers expect a response in less than an hour.How many emails is a good email list? ›
If your list is less than 2,000, sending out 4 to 8 emails a month would be the maximum recommended. If you are an eCommerce company with 10,000 or more subscribers sending out daily emails might be a good strategy. Remember that you can expect attrition of your list every time you send out an email.How many emails per week is optimal? ›
Email Marketing Best Practices
Remember that the number one reason customers unsubscribe is because they've received too many emails. For most businesses, sending 1-2 emails a week is ideal. This is an especially helpful baseline if you are just getting started.
A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.How often do you send a B2B email? ›
But how many emails should a B2B marketer send? Research has found that 35% of marketers choose to send between 3 and 5 emails per week to their customers. And although this works as a general guideline, at Blend, we believe you should only send an email when you've got something to say.What is the most preferred sending frequency among recipients generally? ›
According to numerous research and stats, the best days to send emails are Tuesday and Friday, as they show the highest OR and CTR. Adjusting your frequency for emails to be sent on these days will maximize your open and click-through rates.Is 50 emails a day a lot? ›
According to a recent survey by Harris Interactive, the magic number for many an employee is 50 a day. Once they head north of that number, most say they can't keep up.
Sendinblue's research uncovered two good times to send emails: 10am and between 3pm and 4pm. These times may not be surprising. At 10am, most people are already at work and trying to get some things accomplished, eventually checking their email inbox and going through their unread messages.How many emails are too many for sales? ›
What Do the Experts Say? “If you're cold-emailing, an average of three sales emails sent over the course of a couple of weeks is usually enough to get a good idea whether a prospect is ever going to be interested in what you're offering. “Any more than that and you'll probably just be wasting your time.What is the average number of daily emails? ›
How many emails does the average person receive per day? The average office worker receives around 121 emails every workday. They send less, with just 40 being the average per day – but that number still adds up to a very large amount of emails organization-wide.What is the ROI of email marketing? ›
Average email marketing ROI
The average ROI through email marketing is $36 for every $1 spent. Simply put, you invest a dollar and in return receive 36 times from it. Reports further state that of all the email campaigns being sent, targeted emails and list segmented emails drive 36% of email marketing ROI.
The first thing we notice is that email remains an incredibly effective channel at driving purchases. The average conversion rate peaked in 2021 at 8.87%. However 2022 saw the lowest total conversion rate at 8.17%.How do you measure KPI for emails? ›
- #1: Number of marketing emails delivered. ...
- #2: Number of emails opened. ...
- #3: Click-through rate. ...
- #4: Click-to-open rate. ...
- #5: Unsubscribe rate. ...
- #6: Bounce rate (hard & soft) ...
- #7: Spam complaints. ...
- #8: Social shares.
Your click-through rate is calculated by taking the overall number of clicks your email link, CTA, or image received and dividing it by the number of total emails sent. You then take that number and multiply by 100 to get the actual percentage.What percentage of Millennials prefer using email for business? ›
According to the study, nearly 68 percent of teens and 73 percent of twentysomethings prefer communications from businesses to come via email.What emails are best for businesses? ›
- Zoho Mail.
- GMX Mail.
- Yahoo! Mail.
The best email services for small businesses are affordable, secure, and come with key collaboration and productivity tools. Proton Mail is our top pick for paid email services, but the runners-up — Bluehost, DreamHost, Google Workspace and Microsoft365 — can also be highly useful for your business.
In today's technological world, email is the most common way of communication, whether it is for business or personal use.How many emails does the average person send and receive per day? ›
Statistics show that 40 emails are sent per day by the average office worker. If you think this sound like a lot, you may be even more shocked to find out that 121 business-related emails are received each day by the average person!Are 85% of emails spam? ›
According to research from Symantec, nearly 85% of all emails are spam or malicious. This means that almost nine out of 10 emails were not considered legitimate messages intended for specific recipients.Can I send 100 emails at once? ›
You can only send up to 500 emails per 24 hours to 500 different email addresses. To send mass emails in Gmail, you'll have to split the sending schedule into several days. You need to comply with Gmail bulk email guidelines so that your messages don't end up in Spam. In Gmail, you can create only text emails.Which email is used most in USA? ›
This year's Mapp survey revealed that Google-owned service Gmail has become the most popular US email provider since it overtook Microsoft's Hotmail back in 2015. The report also found that Gmail was still a lot more popular than its closest competitor—Yahoo!.Which email provider dominates the market? ›
Email client market share breakdown
According to the latest data, as of February 2023, the two most used email clients in the world are Apple and Gmail. At 59.81%, Apple has the majority of the email client market share. It's used by more than half of the world's email users to send and receive emails.
The most professional way to setup an email address is to use your first name and last name without numbers. For example, email@example.com. You can also use just your first initial or last initial such as firstname.lastname@example.org or email@example.com.How many phishing emails are sent every 24 hours? ›
Yes, phishing is the most common form of cyber crime. An estimated 3.4 billion phishing emails are sent every day.How many emails should small business send? ›
A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.How many emails on Microsoft Business? ›
The standard Office 365 Business license gives you up to 25 email accounts.