Bulk Email Senders: What Are They and Tools We Recommend (2023)

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist. You’re busy, with a lot of other things to do.

That’s where bulk email senders come in. This may not be a term you’ve heard very often, so let’s dive into what bulk email senders are, why they’re a godsend for email marketers, and some tips to follow when using them.

What Are Bulk Email Senders?

A bulk email sender is software that enables users to send the same message to many recipients at once. They’re often used for newsletters, promotions, or other mass informational messages that don’t need to be adjusted to different recipients.

The main difference between bulk email software and an email service provider (like Benchmark Email) is the level of functionality. Most bulk email software only enables users to send mass mailings, while email marketing service providers are more robust and include the ability to create multiple mailing lists and automate email campaigns, along with sending bulk emails.

Why Are Bulk Email Senders Beneficial?

Bulk email senders not only save you a massive amount of time and money by sparing you the headache of manually sending the same message to hundreds (or even thousands!) of recipients, but they also provide significant reach and can improve brand awareness. Bulk email senders typically also enable you to track which of those recipients open your message and click on the links within.

When it comes to email service providers, however, you can achieve all of the above and can expect some contact management tools to be brought into the fold. Sometimes they’re built into the software, or the software comes with integrations allowing you to tap into your favorite contact management tools. Email service providers also allow you to segment your mailing list and target particular demographics that you think will be more likely to engage with certain content.

Between tracking your email metrics and refining your list(s), a good service is instrumental in improving your engagement rates — which will be directly related to increased conversions. In one study, 44% of email recipients said a mass promotional email had spurred them to make one or more purchases.

Top Tips for Using a Bulk Email Sender

Know Your Needs

No bulk email sender is created equal. If you just need a simple tool that allows you to send mass emails, no personalization or automation necessary, then make sure the tool you land on doesn’t come with more features. Otherwise, you’ll just be paying for things you don’t need.

On the other hand, if you want to personalize your emails, send automated messages, and segment your list based on certain factors, then look for an email service provider that offers you more than just simple mass emails.

(Video) Send Bulk Emails for FREE | How to Send Mass Email for Free | Best Email Marketing Tools 2020

Do you want email templates, verification tools, and a/b testing capabilities? Again, these are all things you need to be asking yourself before landing on a bulk email sender.

Keep an Eye on Your Unsubscribe Rate

Bulk sends are great for reaching a lot of people at once, but they do run the risk of being a nuisance — which can have the opposite effect of what’s intended. Make sure your emails are adding value to your recipients’ lives, and watch that unsubscribe rate. If it goes much past the average of .48%, you may want to re-examine your content.

Watch Out for the Spam Folder

Perhaps worse than a high unsubscribe rate is the dreaded spam folder. When your email goes to spam, not only does that mean that your recipient won’t read it, but your email deliverability could be at risk.

To keep your messages landing in recipients’ inboxes, make sure your mass messages avoid spam triggers and don’t schedule your emails too often. Some services include a spam-check feature, like spell-check but for spam triggers, which can be a great failsafe.

Monitor Your Engagement Rates and Adjust as Needed

Another thing that can hurt your deliverability is low engagement. Ideally, your open rate should be at or above the all-industry average of around 21%, and your click-through rate should meet or exceed the average of just under 8%.

The better your engagement, the more likely your emails will be delivered straight to recipients’ inboxes, so if your rates are lagging, it’s worth taking some time to figure out why and hopefully nurse them back to health.

Keep in mind that Apple’s iOS 15 update will affect your email open rates. At Benchmark Email, we’ve created a feature that allows users to track their email engagement in Google Analytics, giving them a better indication of email success.

Some Bulk Email Sending Tools We Recommend

1. Elastic Email

Bulk Email Senders: What Are They and Tools We Recommend (1)

is a reliable email marketing service that prides itself on the ability to schedule multiple campaigns at once. It has a comprehensive toolbox comprising features to manage a contact list, avoid duplicating email addresses, and create eye-popping emails. You also get email automation tools and a powerful Email API to enhance your email campaigns.

(Video) BEST Email Marketing Software 2022 (My TOP Recommendation)

Pricing can vary based on the number of contacts on your list: you can manage between 5,000 to 1,000,000 contacts. Thankfully, each plan lets you send unlimited emails every month. If you want complete control over your IPs, Elastic Email lets you do so, albeit at an extra cost.

2. Benchmark Email

Bulk Email Senders: What Are They and Tools We Recommend (2)

Of course, we’d be remiss if we didn’t recommend our own email service. We’re biased, but we think it’s one of the best tools available, with tons of features, like a drag-and-drop email builder, tons of email templates, lead generation tools, reporting, and marketing automation, all at a super affordable price. Our other latest features include:

  • If you’re an eCommerce brand, you can take advantage of our eCommerce block so you can easily promote and sell your products via email marketing.
  • Also, try our Shopify product block to sell and promote your Shopify products.
  • Worried about your sender reputation? We just released Smart Sending AI. Now, we’ll scrub your list for you and remove any dormant or unresponsive emails, improving your sender reputation and email engagement.

If you’re only sending 250 or fewer emails a month, you can try us out for free, and for just $11 a month, you can upgrade and send an unlimited number of emails each month!

3. MailerLite

Bulk Email Senders: What Are They and Tools We Recommend (3)

MailerLite is especially good for tight budgets and small email lists — it’s free for under 1,000 subscribers, and the next tier up is $15 a month for up to 2,500 contacts. Their features are more limited than some of the more powerful tools on the market, but they’re easy to use, and they’ll get you where you need to go. Besides that, MailerLite has custom-based pricing for businesses with more than 1,000 subscribers.

4. Sendinblue

Bulk Email Senders: What Are They and Tools We Recommend (4)

If improving email deliverability is a top priority for your business, Sendinblue could be the right choice. This email provider lets you optimize sending time, besides other aspects of the campaign, to achieve higher deliverability. Its feature set includes an email automation tool, IP pools, and a built-in CRM to manage your current customers.

Sendinblue’s free plan lets you send up to 200 emails per day, but you can remove the sending limit with a paid plan. The only quibble is that premium plans are on the higher side of the pricing spectrum, starting at $25 per month.

(Video) Bulk Email Sender : How to 10,000 With Bulk Email Sender | Free Bulk Email Sender Tool

5. SendGrid

Bulk Email Senders: What Are They and Tools We Recommend (5)

SendGrid sets itself apart from other bulk senders with advanced customization options while still being beginner-friendly. It’s feature-rich, too, with scheduling, contact management, testing, workflows, and email automation features. Moreover, the platform gives seasoned users web and SMTP APIs to streamline integrations with applications.

The free plan lets you manage up to 2,000 contacts and send 6,000 emails per month. If you outgrow the sending limits, you can subscribe to a paid plan starting at $15 per month.

6. Mailjet

Bulk Email Senders: What Are They and Tools We Recommend (6)

MailJet is a reliable bulk email sender for dispersed teams. It offers email verification, A/B testing, segmentation, personalization, and contact management tools. Besides the essential email marketing tools, the platform has robust collaboration tools that let remote team members build beautiful emails together.

You can manage unlimited contacts and send 6,000 emails per month on the free plan. Paid plans start at $15 per month, just in case you want to send more emails. Plus, there’s a custom-based plan for brands that send over 15,000 emails every month.

7. Mailgun

Bulk Email Senders: What Are They and Tools We Recommend (7)

Product teams and developers looking for a simple way to send bulk emails will love Mailgun. The tool offers advanced APIs to send, receive and monitor email campaigns more effortlessly. More than that, it has an easy-to-use email builder, a batch of customizable templates, segmentation, A/B testing, and personalization tools.

Mailgun doesn’t offer a free forever plan, but it lets you send 5,000 free emails per month for three months. Paid plans are more expensive than other providers, starting at $35 per month for 50,000 emails.


8. Moosend

Bulk Email Senders: What Are They and Tools We Recommend (8)

Moosend is one of the most affordable bulk senders in the industry. This service is for you if you’re on a tight budget but still want to send unlimited emails every month. Of course, you get fundamental features such as drag-and-drop builder, campaign editor, automation workflows, and advanced list segmentation.

Like Mailgun, Moosend doesn’t offer a free forever plan. Instead, there’s a 30-day free trial that lets you send unlimited emails for that month. Paid plans start at $9 per month for less than 500 subscribers and let you send unlimited emails and build unlimited forms and landing pages.

9. GetResponse

Bulk Email Senders: What Are They and Tools We Recommend (9)

GetResponse is an affordable, beginner-friendly bulk email sender, best for creators running newsletters and webinars. An all-rounder, the service lets you build and send emails, create websites, run webinars, and more. It also comes with pre-configured email workflows, advanced segmentation, lead scoring, and other useful automation tools.

The free forever plans let you manage 500 contacts and send unlimited newsletters every month. Paid plans start at $15.58 and unlock advanced features such as email scheduling, lead scoring, and webinars.

10. OmniSend

Bulk Email Senders: What Are They and Tools We Recommend (10)

Omnisend is a bulk sender for e-commerce businesses that are looking to engage, convert or reactivate their customers. It comes packed with numerous email templates, pre-built e-commerce workflows, and a drag-and-drop builder. Its distinguishing feature is the SMS marketing suite.

The free plan isn’t as generous as other senders as it lets you send 500 emails per month and manage up to 250 contacts. The paid plans are quite expensive, too. For example, the $16 per month plan lets you send 6,000 emails per month — which is the same as free plans for SendGrid and MailJet.

(Video) BULK Email Sender websites😳 - Best email sender to use || unlimited bulk email sender 🥵

We hope this simple guide helped to shed some light on bulk email senders so you can better determine which may fit your needs more appropriately. Good luck and happy sending!


What is the best way to send bulk email? ›

How to Send Mass Email in Gmail
  1. Step 1: Install a Mail Merge extension. ...
  2. Step 2: Draft your message. ...
  3. Step 3: Prepare your subscriber list. ...
  4. Step 4: Start Mail Merge. ...
  5. Step 5: Send Mass Email.
12 May 2022

What is bulk email Sender? ›

Bulk email is the act of sending one email campaign to a large group at once. Marketing messages, newsletters, updates, coupons, and invitations typically comprise bulk emails. Synonymous with mass email or email blasts, bulk emails focus on sending one central message to a large group of subscribers.

Who among the list is a bulk mailing server provider? ›

Keap is an email marketing automation software that offers a huge library of templates, layouts, and styles. It is one of the best bulk email service provider tools that allow you to send personalized emails based on contact segmentation.

Which is the best bulk email marketing provider? ›

10 Best Bulk Email Sending Services
  • SendinBlue.
  • Amazon SES (Simple Email Service)
  • Constant Contact.
  • HubSpot.
  • Mailjet.
  • SendGrid.
  • Drip.
  • SendPulse.
17 Aug 2022

What is a mailing tool? ›

Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.

How do you send thousands of emails? ›

10 Ways to Manage Your Email Inbox—According to People Who Get 100+ Emails a Day
  1. Only Keep Emails Requiring Immediate Action in Your Inbox. ...
  2. Create a “Waiting Folder” for Action-Pending Emails. ...
  3. Make Subfolders or Labels Your New BFF. ...
  4. Set Inbox Rules or Filters. ...
  5. Use Your Calendar to Track Emails That Require Follow-up.
19 Jun 2020

How do I collect a mass email address? ›

15 ways to collect email addresses and build an email list
  1. Offer a captivating lead magnet.
  2. Add a signup button on your Facebook business page.
  3. Collect email addresses with Facebook Ads.
  4. Use pop-ups to make your forms more prominent.
  5. Reach out to people individually.
14 Jan 2021

Why bulk email is important? ›

With bulk email, you have greater insights into what is happening without that extra effort of going back to measure. You can automatically track how many people your email was sent to, how many actually opened it, what buttons or links they clicked on, how much time they spent looking at the message, and more!

How do I setup a bulk email server? ›

Steps To Create Your Own Bulk Email Server
  1. Create a VPS (with 2GB RAM & Ubuntu 14.04) and Access it remotely through Putty.
  2. Setup the Glue Records & Nameservers For Your New Server.
  3. Change the hostname to your domain name.

Which is famous website for bulk emails? ›

Comparison of the Best Bulk Email Marketing Services
Best ForFree emails Allowed
MailgunSmall to large businesses.10000 emails per month.
MailjetSmall to large businesses.6000 emails
SendGridSmall to large businesses.40000 emails for 30 days and then 100 emails per day.
SendPulseSmall to medium-sized businesses.12000 emails
8 more rows

What are the three main popular email providers today? ›

Gmail, Outlook, and ProtonMail are all great choices for secure, feature-rich business email services. Keep in mind that every business has different needs, so it's important to compare features and find an email client that offers everything you need.

How can I send bulk emails without spamming? ›

Technical Settings
  1. Correctly format headers. ...
  2. Ensure the email underwent a checkout. ...
  3. Use a special header. ...
  4. Include an Unsubscribe Link. ...
  5. Avoid using spam-like words. ...
  6. Don't use suspicious links and attachments. ...
  7. Check the design. ...
  8. Provide a plain-text version.
11 Dec 2020

What are the 5 most commonly used email platform today? ›

14 best email service and account providers in 2022
  • Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
  • Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
  • AOL Mail. ...
  • 4. Yahoo Mail. ...
  • iCloud Mail. ...
  • ProtonMail. ...
  • Zoho Mail. ...
  • Yandex Mail.
23 Sept 2022

What do professionals use for email? ›

The most standard and recommended form of a professional email address is of course the firstname.lastname@domain.tld format. But there are some other ways you can get a professional email address, such as: firstnameinitial.lastname@domain.tld.

What is the best email marketing tool in 2022? ›

Best Email Marketing Software (October 2022)
  • The Best Email Marketing Services of 2022.
  • Mailchimp.
  • Zoho Campaigns.
  • Drip.
  • MailerLite.
  • Campaigner.
  • GetResponse.
  • Moosend.
25 Aug 2022

Why do I need email marketing tool? ›

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

What are CRM tools used for? ›

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

How can I send 500 emails for free? ›

Here's all you need to know:
  1. Step 1: Make sure you've installed Right Inbox. ...
  2. Step 2: Once you've signed up for Right Inbox open Up your Gmail account. ...
  3. Step 5: Add your email copy for this mail merge. ...
  4. Step 6: Preview the emails in the mail merge. ...
  5. Step 7: Enable/ disable email tracking and the send rate for this campaign.
18 Mar 2022

Can you mass email people? ›

Put simply, an email blast (also known as a mass email or e-blast) is a single email that is sent to a large group of people. Your reasons for sending an email blast may vary: you might have a limited-time offer, a big announcement, or something else that you want people to know about.

How can I get 10000 emails? ›

Get Your Email Subscriber List To 10,000+ With These 15 Tips
  1. Build A Smart Strategy. ...
  2. After your blog posts. ...
  3. As pop-ups. ...
  4. As a floating signup form. ...
  5. Add a newsletter signup checkbox to comments. ...
  6. Leverage social media. ...
  7. Collaborate with other businesses. ...
  8. Write blog posts about your newsletter.
29 Jul 2022

Can I send 500 emails at once? ›

"You have reached a limit for sending mail"

You may see this message if you send an email to a total of more than 500 recipients in a single email and or more than 500 emails sent in a day. When you get this error, you should be able to send emails again within 1 to 24 hours.

How many bulk emails can you send? ›

As explained above, if you have a regular Gmail account, you can send up to 500 emails per rolling 24 hours. If you have a Google Workspace account (formerly G Suite), you can send up to 2,000 emails per rolling 24 hours.

What is the most amount of emails you can send at once? ›

What is the daily Gmail sending limits? Gmail officially claims that with a regular Gmail account you can send 500 emails/day. And with paid services like G Suite(Google Workspace), you can send over 2,000 emails/day.

Can I harvest email addresses? ›

Email harvesting is the process of obtaining a large number of email addresses through various methods. The purpose of harvesting email addresses is for use in bulk emailing or for spamming. The most common method of email harvesting is by using specialized harvesting software known as harvesting bots, or harvesters.

How do I extract email addresses? ›

How to Extract Email Addresses in Gmail
  1. Install the Gmail Extractor add-on and grant the necessary permissions. ...
  2. Go to the addons menu inside the Google Spreadsheet, choose Email Address Extract and click Start to launch the extractor addon.
26 May 2020

How can bulk mailing be useful to a company? ›

Bulk mailing refers to managing and sending large quantities of mail at reduced rates, so it's an incredibly useful tool for any business looking to expand and reach new customers, whilst keeping costs as low as possible.

What is bulk email in Outlook? ›

As a whole, an email inbox is the part of an email account or application where incoming messages arrive. On the other hand, the bulk mail folder contains spam or incoming messages that are addressed to many recipients.

What is the best mail server? ›

Gmail is the overall best email service. Outlook is good for multiple app integrations. Yahoo has good spam blocking capabilities. Zoho Mail is the best option for home businesses. AOL provides unlimited storage.

How do I manage multiple emails in one place? ›

Separate your emails into different folders. It is a good idea to add filters to your email accounts for these will automatically sort your emails to their designated folder. This type of filing system will keep you organized and will make having multiple email accounts much more manageable.

How do I send bulk emails from my business? ›

How to Send Bulk Emails ? | Free Bulk Email Sender | Freshsales - YouTube

Does Google have a bulk email service? ›

A powerful mail merge and mass email system for Gmail. A powerful mass email and mail merge system for Gmail. Simple and powerful email marketing inside Gmail. *Send email marketing campaigns to thousands of email addresses.

What is the most widely used email protocol? ›

SMTP stands for Simple Mail Transfer Protocol. This is the standard protocol for sending emails over the Internet. This protocol is used by a Mail Transfer Agent for sending emails to the recipient's mail servers. SMTP is the most widely used protocol for mail transfer between servers.

What are commonly used email packages? ›

Top 10 Email Software
  • Outlook.
  • Google Workspace.
  • Front.
  • Zoho Mail.
  • Titan.
  • Protonmail.
  • Microsoft Exchange Online.
  • Microsoft Exchange Server 2019.
20 Sept 2022

How do I send an email to multiple people without being a group? ›

The BCC (Blind Carbon Copy) method is the most common approach to sending emails to multiple recipients without showing all the email addresses. Emailing to multiple recipients using the BCC feature hides other recipients from the recipient, making it look like he is the sole recipient of the email.

How do I send bulk emails from Excel? ›

Send Personalized Mass Emails From Outlook with Excel
  1. Step 1: Format Your Excel Workbook. ...
  2. Step 2: Prepare the Document Template for Your Word Mail Merge. ...
  3. Step 3: Select Your Recipient List. ...
  4. Step 4: Add Personalized Content to Your Letter. ...
  5. Step 5: Preview and Finish the Mail Merge Function. ...
  6. Step 6: Save the Letter.
3 Aug 2021

What is the cheapest way to mail in bulk? ›

For single boxes, USPS is often the cheapest option. For large light boxes, USPS Priority Mail will be the cheapest. For heavy large boxes or shipments of multiple boxes, consolidated freight is one of the most cost-effective shipping methods.

How do I ship in bulk? ›

For even heavier items, try UPS Ground. The service accepts packages that weigh up to 150 pounds. For very large and heavy items such as furniture, FedEx Freight might save you money on shipping. Heavy products need to ship in stronger cardboard boxes to stay secure in transit.

How can I send 10000 emails for free? ›

Let's learn how to send 10,000 emails at once with this step-by-step guide.
  1. Step 1: Choose a reliable bulk email service. ...
  2. Step 2: Choose the right pricing plan. ...
  3. Step 3: Collect subscribers or upload your mailing list. ...
  4. Step 4: Create an email template. ...
  5. Step 5: Send or schedule an email campaign. ...
  6. Step 6: Track statistics.
2 Dec 2020

How can I bulk mail for free? ›

15 Best Free Bulk Emails Sender Software for Mass Email Blasts
  1. ActiveCampaign.
  2. Elastic Email.
  3. Amazon SES.
  4. SendinBlue.
  5. MailerLite.
  6. Mailjet.
  7. CovertKit.
  8. Moosend.
21 Sept 2022

What is the cost for bulk mail? ›

Bulk Mail Rates
Mail TypeMinimum Quantity2022 Postage Rates
First-Class Mail500 Pieces$0.43
Marketing Mail200 Pieces (or 50 lbs.)$0.20
EDDM200 Pieces$0.20
26 Jul 2022

How much does it cost to send bulk emails? ›

Choosing a mass email sender for your bulk email blasts
Provider50,000 emails/mo500,000 emails/mo
Elastic Email$4.50$45
Amazon SES$5$50
1 more row
13 Sept 2022

What is the annual mailing fee for bulk mail? ›

You will not pay an annual mailing fee as long as you add barcodes to all bulk mailings you send (but you do need to apply for the permit). How to apply for a Marketing Mail permit: You can apply online for a Marketing Mail permit and for a permit imprint authorization. Or, you can apply in person using USPS form 3615.

What is the cheapest shipping method for small business? ›

USPS is the cheapest shipping for U.S. small businesses: Especially with Shippo. For shipments from the United States, the United States Postal Service (USPS) is likely your best bet for cheapest shipping.

How much is a bulk carrier? ›

Size categories
NameSize in DWTNew price
Handysize10,000 to 35,000$25M
Handymax35,000 to 59,000
Panamax60,000 to 80,000$35M
Capesize80,000 and over$58M

What means bulk delivery? ›

Bulk shipping is the transportation of goods in large quantity, usually not packed but loaded directly into a vessel. Such goods are grains, petroleum products, iron ore and more. These type of goods are referred to as bulk cargo.

Can I send 500 emails at once? ›

"You have reached a limit for sending mail"

You may see this message if you send an email to a total of more than 500 recipients in a single email and or more than 500 emails sent in a day. When you get this error, you should be able to send emails again within 1 to 24 hours.

Does Google have a mass email service? ›

GMass for Gmail - Google Workspace Marketplace. A powerful mail merge and mass email system for Gmail. A powerful mass email and mail merge system for Gmail.

How can I send bulk emails without spamming? ›

Technical Settings
  1. Correctly format headers. ...
  2. Ensure the email underwent a checkout. ...
  3. Use a special header. ...
  4. Include an Unsubscribe Link. ...
  5. Avoid using spam-like words. ...
  6. Don't use suspicious links and attachments. ...
  7. Check the design. ...
  8. Provide a plain-text version.
11 Dec 2020

How do I start a bulk email marketing? ›

How to create a bulk email campaign:
  1. Build a list of interested contacts who have opted-in.
  2. Define the goal of your email campaign.
  3. Create a strategy to target the right contacts.
  4. Build an email using responsive design.
  5. Optimize the email campaign content for conversion.
  6. Test your email.
3 May 2018

How many pieces are required for bulk mail? ›

To qualify for Standard Mail (bulk) rates, mailings must: Consist of a minimum of 200 addressed pieces (or 50 pounds). Be made of printed pieces identical in content, size, and weight.


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