Even though email is one of the oldest forms of digital communication, it still reigns when it comes to direct marketing.
It is estimated that over 4 billion people use email on regular basis, and just Gmail has over 1.8 billion active users.
Not only that, but the number of email users increases every year.
That’s a lot of potential customers.
More importantly, with email marketing, you don’t have to worry about changes in search algorithm, because you own the direct connection to your audience.
In this post, I will show you the best email marketing platforms that will help you:
- build and segment your list
- design emails
- personalize email copy
- create dynamic content
- automate campaigns
I also tested the performance of each platform. So, if you decide to put their forms on your website, you’ll know how fast they will load.
What is Email Marketing?
Email marketing is the act of using email to send promotional messages. It’s a way of developing and nurturing relationships with your subscribers. The main goal is to generate sales or leads.
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What is the Best Email Marketing Platform for 2022?
Here’s the list of the best email marketing platforms for 2022.
- Moosend
- MailerLite
- GetResponse
- ConvertKit
- Sendinblue
- Mailchimp
- AWeber
They all offer a free account so you can safely test them before you decide to spend for their services.
Free plan offers differ based on the number of subscribers you have and here’s a quick overview.
| Subscriber limit | Monthly email limit | Speed Performance | |
| Moosend Free Plan | 1,000 | Unlimited | 58 / 100 |
| Mailerlite Free Plan | 1,000 | 12,000 | 96 / 100 |
| GetResponse Free Plan | 500 | Unlimited | 98 / 100 |
| ConvertKit Free Plan | 1,000 | Unlimited | 97 / 100 |
| Sendinblue | Unlimited | 9,000 | 97 / 100 |
| Mailchimp Free Plan | 2,000 | 10,000 | 99 / 100 |
| AWeber | 500 | 3,000 | 100 / 100 |
Let’s take a look at each of these platforms in detail.
1. Moosend
Moosend stands out with its automations that have three components: triggers, control steps and actions.
If you have less than 1,000 subscribers, you can use the free plan with sign-up forms, unlimited emails and detailed reporting.
Moosend Pricing
- Free Plan: Unlimited emails, sign-up and subscription forms, reporting & analytics
- Pro Plan for $10/mo: Includes everything from Free Plan plus landing pages, transactional emails, live chat support, SMTP server, 5 team members
- Custom Plan: Includes everything from Pro Plan plus custom reporting, account manager, SSO & SAML, on-boarding & migration, 10 team members, SLA
Moosend Form Performance
Moosend form scored only 58 out of 100 points in Google’s PageSpeed Insights test:
Pros of Moosend
- Automation workflows with custom templates
- Page Builder
- List segmentation based on engagement metrics
- Reports
- Custom support via phone, email and live chat
2. MailerLite
Mailerlite offers flexible plans based on the number of subscribers. They have easy-to-use interface, responsive designs for emails and forms.
If you have less than 1,000 subscribers, you can use their free plan, but it’s quite limited when it comes to features. It’s also limited to 12,000 emails per month.
MailerLite Pricing
- Free Plan: Drag & drop editor, rich text editor, built-in photo editing, file manager, mobile-friendly newsletters, landing pages, embedded signup forms, pop-up subscribe forms, subscriber management, unsubscribe page builder, email automation, advanced segmentation, A/B testing, reports, surveys, account management, a free website with up to 5 landing pages
- Premium Plan: Includes everything from Free Plan plus live chat support 24/7, white label, custom HTML editor, newsletter templates, custom domains, promotion pop-ups, auto resend, deliver by time zone, click maps, customizable favicons, templates, A/B split testing, unlimited domains, click heatmap
Premium plans cost is based on the number of subscribers and you can go up to 10,000 subscribers with unlimited emails for $50/mo.
Mailerlite also offers three add-ons:
- SitesPro for $10/mo with unlimited websites and landing pages
- MailerPro for $100/mo with priority support and dedicated MailerLite manager
- Dedicated IP for $50/mo with improved deliverability with isolated sending reputation
MailerLite Form Performance
MailerLite form scored with impressive 96 out of 100 points in Google’s PageSpeed Insights test:
Pros of MailerLite
- User-friendly drag & drop editor
- A/B testing and advanced segmentation with Free Plan
- Custom domains, click heatmaps
- Optional add-ons
3. GetResponse
GetResponse is a powerful online marketing platform. They offer Autofunnel tool that allows you to quickly launch new funnels with predesigned scenarios.
Their smart automation tool lets you create advanced conditions to automatically segment your subscribers.
GetResponse Pricing
- Free Plan for $0/mo: Up to 500 contacts, unlimited newsletters, 1 landing page, website builder for 1 website, custom domain, signup forms
- Basic Plan for $13/mo: Includes everything from Free Plan plus 1 000 contacts, autoresponders, unlimited landing pages, website builder for unlimited websites, basic segmentation (based on contact details), email scheduling
- Plus Plan for $45/mo: Includes everything from Basic Plan plus marketing automation, webinars, 3 team members, contact scoring and tagging, advanced segmentation, 5 sales funnels
- Professional Plan for $89/mo: Includes everything from Plus Plan plus unlimited automations, paid webinars, 5 team members, ecommerce features, unlimited sales funnels
Pros of GetResponse
- Up to 100,000 contacts with paid plans
- 30% off on 2-year plans
- Forever free plan with custom domain and unlimited newsletters
- Email marketing, website builder and autoresponders
4. ConvertKit
ConvertKit is a great option for lead funnels. It’s well-known for eye-catching forms and automated personalized text-based emails.
They also offer sequences based on actions within emails and triggers for advanced list segmentation.
ConvertKit Pricing
- Free Plan: 1,000 subscribers, unlimited landing, sales and & link pages, unlimited forms, custom domain, unlimited traffic, email broadcasts, sale of digital products & subscriptions, community support
- Creator Plan for $15/mo: Includes everything from Free Plan plus live chat & email support, free migration tool, automated funnels & sequences
- Creator Plan Pro for $29/mo: Includes everything from Creator Plan plus Facebook custom audiences, newsletter referral system, subscriber scoring, advanced reporting
When you sign up for ConverKit’s Free Plan, email sending feature will be disabled until you answer 3 questions to their ConvertBot.
Approvals team will review your answers and only once you’re approved, you can start using their service.
You’ll get an email where you’ll be notified whether your application has been approved or not.
ConvertKit Form Performance
ConvertKit form scored with great 97 out of 100 points in Google’s PageSpeed Insights test:
Pros of ConvertKit
- Up to 500,000 subscribers with paid plans
- Custom domain and unlimited traffic with all plans (including Free Plan)
- Sale of digital products, paid newsletters and recurring subscriptions with 3.5% of transaction fee
5. Sendinblue
Sendinblue is an easy-to-use platform with machine learning that will help you send your emails at the best time of the day.
Free plan includes CRM and up to 300 emails daily sent to unlimited contacts. Their automation workflows make it easy to create sophisticated funnels.
Sendinblue Pricing
- Free Plan: Unlimited contacts, 300 emails per day, mobile-friendly email designer, email template library, SMS marketing, personalization, advanced segmentation, customizable sign-up forms, sales CRM, workflow editor, page tracking, real-time reporting, email support
- Lite Plan for $25/mo: Includes everything from Free Plan plus 10,000 emails per month, optional A/B testing, no daily sending limit, optional remove of Sendinblue logo
- Premium Plan for $65/mo: Includes everything from Lite Plan plus 20,000 emails per month, send time optimization, landing page builder with 5 landing pages included, Facebook ads, marketing automation workflow for unlimited number of contacts, heat map reporting, advanced open & click stats
- Enterprise Plan for custom quote: Includes everything from Premium Plan plus custom volume of emails, priority sending, 20+ landing pages, SSO, priority support
Sendinblue Form Performance
Sendinblue form scored with great 97 out of 100 points in Google’s PageSpeed Insights test:
Pros of Sendinblue
- GDPR compliance and API for integrations with RSS, Google Contacts and Typeform
- Multiuser access and dedicated account manager with Enterprise Plan
- Advanced reporting including geography, device, heat maps and click stats
6. Mailchimp
With over 800,000 paid customers and 2.4 million monthly active users, Mailchimp is one of the biggest companies in email marketing services.
If you’re just starting out, their free plan should be quite sufficient with 2,000 subscribers and 12,000 emails per month.
Mailchimp Pricing
- Free Plan: Up to 2,000 contacts & 10,000 monthly email send limit, basic segmentation, contact profiles, tags, inbox, mobile app, surveys, campaign engagement, purchase behavior, 1 month of app engagement, basic templates, landing pages, Facebook & Instagram ads, social posting, postcards, pop-up forms, marketing calendar
- Essentials Plan for $9.99/mo (500 contacts): Includes everything from Free Plan plus 5,000 monthly emails send limit, pre-built templates, remove Mailchimp branding, email scheduling, customer journey builder, A/B testing, email & live chat support
- Standard Plan for $14.99/mo (500 contacts): Includes everything from Essentials Plan plus 6,000 monthly emails send limit, predicted demographics, customer lifetime value, purchase likelihood, lookalike audience finder, address finder, 3 months of app engagement, custom-coded templates, download designs, social posts scheduling, content optimizer
- Premium Plan for $299/mo (10,000 contacts): Includes everything from Standard Plan plus 150,000 monthly emails send limit, advanced segmentation, 18 months of app engagement, comparative reporting, multivariate testing, phone support
Mailchimp Form Performance
Sendinblue form scored with impressive 99 out of 100 points in Google’s PageSpeed Insights test:
Pros of Mailchimp
- Unlimited products and sales reporting for all plans
- Unlimited pages and bandwidth
- Advanced audience insights, behavioral targeting and customer journeys
7. AWeber
AWeber is an excellent choice if you’re looking for easy management of your lists and hundreds of pre-made email templates.
AWeber is also known for its great customer support which includes phone, email, live chat and a comprehensive knowledge base of articles and video tutorials.
AWeber Pricing
- Free Plan: Up to 500 email subscribers with 3,000 monthly emails, email automation, drag-and-drop email builder, hundreds of templates, dynamic content, thousands of professional images, unlimited landing pages, video landing pages, Google analytics and Facebook pixel tracking, sign-up forms, WordPress plugin, basic segmentation, simple reporting
- Pro Plan for $16.15/mo (500 subscribers): Includes everything from Free Plan plus unlimited subscribers and monthly emails, split testing, behavioral automation, cart abandonment tagging, branded click-tracking links, remove AWeber branding, advanced segmentation and reporting
AWeber Form Performance
AWeber form scored with the best mark 100 out of 100 points in Google’s PageSpeed Insights test:
Pros of AWeber
- 700 design templates
- generous feature-rich free plan
- award-winning 24/7 customer support
Conclusion
In this article, I recommended top email service providers and I hope it will help you choose the right platform for your marketing efforts.
With all the options available, the most important information for your decision-making process is the number of subscribers and monthly emails you will need.
Also make sure to focus on performance, pre-made templates and overall ease of use of the platform.
FAQs
What is the best email marketing tool in 2022? ›
- Best Overall: Mailchimp.
- Best for Automation: ActiveCampaign.
- Easiest to Use: MailerLite.
- Best All-in-One Marketing Suite: Hubspot.
- Best Affordable Option: Moosend.
- Best for E-commerce: Drip.
Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.
What is the best free email marketing software 2022? ›- Zoho Campaigns.
- Campaign Monitor.
- MailerLite.
- Moosend.
- Litmus.
- Snovio.
- Convertkit.
- SendPulse.
- Moosend – Best for Ecommerce.
- AWeber – Best Value For Low Subscriber Count.
- GetResponse – Best for Automated Lead Generation.
- HubSpot – Best for Automated Email Marketing.
- Drip – Best for New Ecommerce Businesses.
- ConvertKit – Best for Influencers, Bloggers, and Creators.
- Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
- Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
- AOL Mail. ...
- 4. Yahoo Mail. ...
- iCloud Mail. ...
- ProtonMail. ...
- Zoho Mail. ...
- Yandex Mail.
What is the most widely used email service? According to Statista, Gmail is the most popular email client in today's world, with more than 1.5 billion active users globally. If you're going to focus on designing your emails for one email provider, Gmail is a good place to start.
Is email marketing really useful? ›More importantly, email marketing allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.
What will replace emails in the future? ›Text messaging or in-app direct messaging.
Why email marketing is still the best? ›Email marketing is more cost-effective than most other marketing channels. This is because it's easy to track and measure your results, and it's also cheaper in terms of expenditure. Emails can motivate readers to take action. The most effective email marketing strategies encourage readers to take action.
What are the 2 biggest website that offer free email? ›- Gmail.
- Outlook.
- ProtonMail.
- AOL.
- Zoho Mail.
- iCloud Mail.
- Yahoo! Mail.
- GMX.
What is the easiest free email program to use? ›
- Gmail: Best for Offline Accessibility.
- AOL: Best for Interface Organization.
- Outlook: Best for Multiple App Integrations.
- Yahoo! Mail: Best for Lots of Storage.
- iCloud Mail: Best for IMAP.
- Mozilla Thunderbird: Best for Managing Multiple Accounts.
- Gmail.
- Outlook.
- AOL.
- Proton Mail.
- Zoho Mail.
- GMX.
- iCloud Mail.
- 8. Yahoo Mail.
- ProtonMail. ProtonMail is the most well-known secure email provider. ...
- Mailbox.org. Mailbox.org is a secure email service aimed at business users looking for an alternative to Google or Microsoft tools. ...
- HubSpot. ...
- Zoho Mail. ...
- Tutanota. ...
- Posteo. ...
- Thexyz. ...
- PrivateMail.
- Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. ...
- Transactional Emails. ...
- Behavioral Emails.
Top free providers include Gmail, Yahoo, Outlook, AOL, Zoho, Mail.Com, and ProtonMail. Email providers that are more secure than the others are ProtonMail, CounterMail, Hushmail, and Tutanota. Some webmail clients that provide paid services include Zoho, Gmail, Hushmail, and ProtonMail.
What is the least hacked email provider? ›- ProtonMail. ProtonMail was founded in 2014 at the CERN research facility by Andy Yen, Jason Stockman, and Wei Sun. ...
- Hushmail. ...
- Tutanota. ...
- CounterMail. ...
- Mailfence. ...
- Librem Mail.
- ProtonMail.
- Titan.
- Gmail.
- Zoho Mail.
- Bluehost.
- Outlook.
- Startmail.
To recap, Zoho Mail and Outlook are excellent options with similar productivity tools and various integrations. However, if you're serious about the features related to secure email service and users' privacy, Mailfence, Tutanota, and ProtonMail might be better choices.
What is the easiest email program to use? ›- Mailbird (Windows)
- Thunderbird (Windows, macOS, Linux, and FreeBSD)
- Postbox (Windows and macOS)
- eM Client (Windows and macOS)
- Mailspring (Windows, macOS, and Linux)
- Airmail (macOS and iOS)
- Microsoft Outlook (Windows and macOS)
...
Email Marketing Open and Click-Through Rates by Industry.
| Industry | Open Rate | Click-Through Rate |
|---|---|---|
| Marketing and Advertising | 17.81% | 1.92% |
| Media and Publishing | 22.14% | 4.70% |
What is the disadvantage of email marketing? ›
Some of the potential problems of email marketing include: Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the right people, the recipient may delete your email or unsubscribe.
Is email marketing better than social media? ›In terms of overall performance, you may be surprised to find that email typically produces better results than social media. While results will differ largely based on industry, Campaign Monitor provides the following benchmarks for email marketing: The average email open rate is between 15-25%
Does email marketing have future? ›Like most things since the 70s, email marketing has progressed and adapted. It now offers more possibilities, especially with the introduction and development of artificial intelligence (AI). Let's take a look at how AI will impact email marketing, what it means for your business and your overall marketing efforts.
Does anyone use email anymore? ›But the death knell for email isn't sounding yet: we're still sending emails, and in huge volumes. According to research from The Radicati Group, the total number of business and consumer emails sent and received per day in 2018 exceeded 281 billion and it expects this figure to grow to over 333 billion by 2022.
What are the most important trends in email marketing? ›Interactive emails
This trend has already been around for a while but is only going to grow stronger in 2023. Interactive responsive emails are the holy grail of email marketing. They boost customer engagement and significantly increase email interaction.
One of the biggest online marketing mistakes a business can make is creating an unfocused marketing campaign. If you don't set goals, you won't know what's going on with your campaign. Your campaign will have no focus, so you won't know when you achieve your goals or if you're achieving them in the right time frame.
What is the most important metric in email marketing? ›Email marketing metric #1: Clickthrough rate
The clickthrough rate (CTR) is the most significant metric that email marketers can track right now. This is the number of people who clicked on a link, call-to-action (CTA) button, ad, or piece of content within your email divided by the number of emails sent.
- Titan.
- Protonmail.
- Tutanota.
- Mailfence.
- CounterMail.
- Hushmail.
- Posteo.
- Zoho Mail.
- Gmail for the best Android email app overall.
- Edison Mail for a Gmail alternative for Android.
- BlueMail for detailed customization.
- Outlook for integrating your calendar.
- Spike for chat-style emailing.
- Proton Mail for simplifying security and privacy.
Can I Have Multiple Gmail Accounts? The short answer is, "Yes, you can have multiple Gmail accounts." Many professionals have both a personal Gmail account and a work Gmail account tethered to their CRM.
What is safer than Gmail? ›
- ProtonMail – A secure Swiss Gmail alternative. ...
- Mailfence – A feature-rich alternative to Gmail. ...
- Tutanota – Private email with AES security. ...
- Mailbox.org – An email service with more non-email features than Gmail. ...
- Posteo – Lots of features and an emphasis on extreme privacy.
With anonymous mail and end-to-end encryption, Proton Mail is the best secure email service available in the market. Its security is so tight that even Proton cannot decrypt and read your emails, giving you complete protection. Proton has an open-source code, and their basic accounts are free.
What are the 4 D's of email management? ›- Delete it.
- Do it.
- Delegate it.
- Defer it.
- A Concise, Direct Subject Line. ...
- A Proper Greeting. ...
- Proper Grammar, Correct Spelling. ...
- Only Essential Information. ...
- A Clear Closing.
- Attention-Grabbing Subject Line. ...
- Enticing Call-to-Action. ...
- Value to the Customer.
- Facebook lead ads.
- Facebook Page retargeting.
- ETA farewell prep.
- Performance Max.
- MUMified content.
- Video markup.
- Passage ranking.
- Technical SEO.
- Encourage engagement with your emails. ...
- Segmentation of email lists. ...
- Create a new lead generation offer. ...
- Use a sign-up sheet. ...
- Don't forget your existing contacts. ...
- Add a signup button in your emails. ...
- Add incentives for signing up. ...
- Use social media to promote your signup page.
- Set a Goal and a Budget. ...
- Leverage Influencer Marketing. ...
- Focus On a Single Social Channel. ...
- Leverage Email Marketing. ...
- Focus On SEO and Content Marketing.
According to a recent survey, it has been revealed that mobile and social media marketing and their sectors are predicted to be the quickest and fastest-growing employment market for marketers.
What are the 4 main marketing strategies? ›What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.
Which email address is best? ›
- Gmail: Best for Offline Accessibility.
- AOL: Best for Interface Organization.
- Outlook: Best for Multiple App Integrations.
- Yahoo! Mail: Best for Lots of Storage.
- iCloud Mail: Best for IMAP.
- Mozilla Thunderbird: Best for Managing Multiple Accounts.
- UpLead. UpLead is a lead generation tool that allows you to generate as many leads as you need for all your email marketing campaigns. ...
- Spokeo. Spokeo is another tool that can be used to generate leads for your email campaigns. ...
- Hunter. ...
- Lusha. ...
- Seamless.AI. ...
- LeadIQ. ...
- Data Axle USA. ...
- Datanyze.
- Use a paper sign-up sheet (and let people know what they're going to receive) ...
- Add a sign-up button to your email. ...
- Put a sign-up form on your website and add a $30 Nift gift card incentive — FREE. ...
- Collect email addresses when people sign up for an event.
As the largest social media platform in the world, it's safe to say that Facebook is a reliable choice when deciding where to advertise. Facebook is popular among a wide variety of demographics, including gender and age (shown in a report below by Hootsuite), which means there's a good chance your target audience is ...
What is the fastest growing social media platform 2022? ›All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.
What is the easiest marketing tool? ›- MailChimp.
- HubSpot.
- MobileMonkey.
- Trello.
- Hootsuite.
- Google Analytics.
- KISSmetrics.
- FollowerWonk.
| Characteristic | Share of respondents |
|---|---|
| Artificial intelligence and machine learning | 12.9% |
| Social media marketing | 7.8% |
| Conversion rate optimisation (CRO) and improving website experiences | 4.8% |
| Communities | 4.8% |
- Marketing Analytics Tools.
- Content Marketing Tools.
- SEO Marketing Tools.
- PPC Management Tools.
- Email Marketing Tools.
- Social Media Marketing Tools.
- Marketing Automation Tools.